Michelle Schooff is Vice President, Industry Marketing Strategy for SAP. She is responsible for the marketing strategy, messaging and positioning for SAP solutions in the global marketplace. As an award-winning marketer in the technology industry Michelle has built strategic marketing plans that drive growth, innovation, and revenue.

Michelle joined SAP in 2011, after 12 years at Lawson Software. Prior to her current role, Michelle held positions in marketing leadership, marketing communications, partner relations, public relations, and instructional design within the technology industry.

Michelle most recently served as the Co-Chair of Hockey Day Minnesota, Mankato; a partnership with the Minnesota Wild and Bally Sports North. She has served on the Greater Mankato YMCA Board of Directors along with volunteering and fundraising for several organizations such as the Children’s Cancer Research Fund, American Cancer Society, Retail Orphan Initiative, Food for Orphans, Junior Achievement, and the American Red Cross. In addition, Michelle is active on SAP’s Corporate Social Responsibility team and its Diversity in Hiring initiative. She joins the Minnesota State University Foundation Board of Directors in Fall, 2022.

Michelle is a graduate of Minnesota State University—Mankato. She resides in Mankato and has been married to her husband David, since 2005. In her free time, you will find Michelle cheering on Maverick Hockey, traveling, golfing, and attending her nephew’s sporting events.